Information We Collect and How We Use It
The following describes how we collect and use personal data when you interact with Portfolio Exchange and other Alis Exchange services.
What data we may collect: Your location; how you behave on the Portfolio Exchange website or other Alis Exchange websites (what pages you land on, how much time you spend, etc.); what device you use to access the Website and its details (model, operating system, etc.); cookies and Web Beacon data; name; and e-mail.
How and why we use it: We use this information to analyse and identify your behaviour and enhance the interactions you have with the Website, including interest in Portfolio Exchange. If you submit your details and give us your consent, we may send you newsletters and e-mails to market Portfolio Exchange and other products and services we may provide.
What data we may collect: (1) The name and e-mail of your representative who signs up for Portfolio Exchange or another Service on your behalf; and (2) Credit Card/Debit Card/Other Payment Mode information to check your financial qualifications, detect fraud and facilitate payments for our Services.
How and why we use it: We collect this data in order to help you register for Portfolio Exchange and facilitate provision of our Services. We also use this data to enable you to make payments for our Services. We use a third-party service provider to manage payment processing. This service provider is not permitted to store, retain, or use information you provide except for the sole purpose of payment processing on our behalf. If you give us your consent, we may send you newsletters and e-mails to market Portfolio Exchange and other products and services we may provide.
What data we may collect: Your name, e-mail; how you behave in the Portfolio Exchange console and use PX features such as portfolio views, analytics, and sharing; what device you use to access the Website/App and its details (model, operating system, etc.); cookies and Web Beacon data.
How and why we use it: We collect this data in order to facilitate provision of Portfolio Exchange and our Services. We will occasionally send you e-mails regarding changes or updates to PX or the Service that you are using. In the event you report an issue with Portfolio Exchange, we may also screen/video record your device only when you use the App for a limited time period to help us better understand how to address the issue. If you give us your consent, we may send you newsletters and e-mails to market Portfolio Exchange and other products and services we may provide.
Google API, Anonymisation & AI
Information transferred via the Google API: Alis’s use and transfer of information received from Google API’s to any other app will adhere to Google API Services User Data Policy, including Limited Use requirements.
FOR THE AVOIDANCE OF ANY DOUBT, WE SHOULD CLARIFY THAT IN THE EVENT WE ANONYMIZE AND AGGREGATE INFORMATION COLLECTED FROM YOU, WE WILL BE ENTITLED TO USE SUCH ANONYMIZED DATA FREELY, WITHOUT ANY RESTRICTIONS OTHER THAN THOSE SET OUT UNDER APPLICABLE LAW.
Where such data is not being used by us to render Services to you, we shall explicitly seek your consent for using the same. You can choose to withdraw this consent at any time.
Alis Exchange uses artificial intelligence (AI) to enhance Portfolio Exchange and the services we provide, including PX analytics and tooling features that process portfolio data. AI-driven data processing is performed with a strong commitment to safeguarding customer privacy. We implement strict access controls, encryption, and regular audits to prevent unauthorized access to, or misuse of, your information. Our AI models are trained only on data necessary to deliver Portfolio Exchange and our services, and we adhere to industry best practices to anonymize and aggregate portfolio and customer data wherever possible to protect customer identities.
We do not use customer or portfolio data to train external models or for any purpose beyond the agreed-upon scope of Portfolio Exchange and our services. Any personal data processed by our AI systems is handled in compliance with applicable data protection laws, including GDPR and CCPA where relevant.
Your Rights & Preferences as a Data Subject
Subject to the GDPR and applicable law’s limitations, the rights afforded to you as a data subject are:
- RIGHT TO BE INFORMED: You have a right to be informed about the manner in which any of your personal data is collected or used which we have endeavored to do by way of this Policy.
- RIGHT OF ACCESS: You have a right to access the personal data you have provided by requesting us to provide you with the same.
- RIGHT TO RECTIFICATION: You have a right to request us to amend or update your personal data if it is inaccurate or incomplete.
- RIGHT TO ERASURE: You have a right to request us to delete your personal data.
- RIGHT TO RESTRICT: You have a right to request us to temporarily or permanently stop processing all or some of your personal data.
- RIGHT TO OBJECT: You have a right, at any time, to object to our processing of your personal data under certain circumstances. You have an absolute right to object to us processing your personal data for the purposes of direct marketing.
- RIGHT TO DATA PORTABILITY: You have a right to request us to provide you with a copy of your personal data in electronic format and you can transmit that personal data for using another third-party’s product/service.
- RIGHT NOT TO BE SUBJECT TO AUTOMATED DECISION-MAKING: You have a right to not be subject to a decision based solely on automated decision making, including profiling.
Legal Bases for Processing
In case you want to exercise the rights set out above you can contact our Grievance Officer whose details are set out in Section 13 below.
The data provided by you as a Visitor, or when you sign up as a Customer / User or register for Portfolio Exchange or our Services will be processed by us for the purpose of rendering Services to you or in order to take steps prior to rendering such Services, at your request. Where such data is not being used by us to render Services to you, we shall explicitly seek your consent for using the same. You can choose to withdraw this consent at any time.
Additionally, we may process your data to serve legitimate interests. Accordingly, the grounds on which we can engage in processing are as follows:
- Consent
- Performance of a Contract
- Legitimate Interest
- Compliance with applicable laws
- Legitimate Interest
- Performance of a Contract
- Legitimate Interest
- Consent
- Legitimate Interest
Additional Notes
If you believe we have used your personal data in violation of the rights above or have not responded to your objections, you may lodge a complaint with your local supervisory authority.
- If you are a Customer/User using Portfolio Exchange or one of our Services to collect data about an EU data subject from third parties, it shall be your sole obligation to inform such data subject about the source of such data; and
- We do not collect any Special Categories of Personal Data. Further, if you are a Customer/User, you hereby agree and acknowledge that you shall not, under any circumstances, whether directly or indirectly, use our Services to collect or process Special Categories of Personal Data or transfer to us any such data.
- The term “Special Categories of Personal Data” shall have the meaning ascribed to it under the GDPR and shall include, without limitation, data pertaining to a data subject’s race, ethnic origin, genetics, political affiliations, biometrics, health or sexual orientation.
Your Rights Under California Consumer Privacy Act (CCPA)
Alis Exchange complies with CCPA by giving Portfolio Exchange users and other customers the five privacy rights for California consumers:
- The right to know about the personal information a business collects about them and how it is used and shared.
- The right to delete personal information collected from them.
- The right to opt-out of the sale of their personal information.
- The right to non-discrimination for exercising their CCPA rights.
Alis Exchange does not sell any data of any of its Portfolio Exchange users, customers, or leads. Alis Exchange assures no discrimination against consumers exercising their right of privacy under CCPA.
Alis Exchange assures that it will not ask for waiver of privacy rights from California consumers. In case you want to exercise the rights set out above you can contact our Grievance Officer whose details are set out in Section 13 below.
Your Rights Under SPDI Rules, 2011
Alis Exchange adheres to the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules) to ensure your data is secure, including Portfolio Exchange data processing. Here’s how Alis Exchange complies with the SPDI Rules:
Please contact our Grievance Officer, whose details are presented in Section 13, if you would like to exercise the rights listed above.
Before Alis Exchange collects any of your personal data for Portfolio Exchange or our other services, we will clearly explain what information we need, why we need it, and how we will use it. We will only collect your personal data, including data required for PX features, with your explicit consent.
You have the right to request access to the personal information Alis Exchange holds about you. This includes the ability to review and verify its accuracy and completeness.
If you find any errors or missing information in your data held by Alis Exchange, you have the right to request corrections. We will take reasonable steps to update your information promptly upon verification of your request.
You can withdraw your consent for Alis Exchange to process your sensitive personal data at any time. Once you withdraw consent, we will stop using your data for the purpose originally agreed upon, unless there’s a legal reason for continued processing (like a court order).
Retention of Personal Information
We will store any personal data we collect from you as long as it is necessary in order to facilitate your use of Portfolio Exchange and our Services and for ancillary legitimate and essential business purposes – these include, without limitation, for improving Portfolio Exchange and our Services, attending to technical issues, and dealing with disputes.
We may need to retain your personal data even if you seek deletion thereof, if it is needed to comply with our legal obligations, resolve disputes and enforce our agreements.
If you are a customer, please be advised that: (i) you will need to inform your Leads about how you store and deal with any data you collect from them using one of our Services, in compliance with applicable laws including the GDPR; and (ii) after you terminate your usage of a Service, we may, unless legally prohibited, delete all data provided or collected by you from our servers.
Tools Used by Our Customers
If you are a Customer, you are empowered to use proprietary or other third party technologies and integrate with Portfolio Exchange and our App. If you do, you agree and acknowledge that it is your sole obligation to inform your stakeholders about any data you collect by using such technologies and the policies by which such collection is bound.
Transfer of Information
In order for us to facilitate our operations, we may transfer and store the data we collect and process in accordance with this Policy, to our database server in a third-country for Disaster Recovery purpose. Your rights and protections will, under no circumstances, be diluted by this transfer.
Further, in the ordinary course of business, we may employ other companies and people to assist us in providing certain components of Portfolio Exchange and our Services in compliance with the provisions of this Policy. To do so, we may need to share your data with them.
Where applicable – if the entities to which these transfers are affected are not situated in countries deemed ‘adequate’ by the European Commission, we shall enter into appropriate Data Protection Addendums with the transferee parties that comprehensively protect your data. We shall also put in place industry-standard technical and organizational measures (including robust data handling policies) to ensure that such transfers are completed in accordance with applicable laws.
Some of the examples of where we may sub-contract processing activities to third parties include—data analysis, marketing assistance, processing credit card payments, and providing customer service.
Compelled Disclosure
In addition to the purposes set out in the Policy, we may disclose any data we collected or processed from you if it is required:
- Under applicable law or to respond to a legal process, such as a search warrant, court order, or subpoena;
- To protect our safety, your safety or the safety of others or in the legitimate interest of any party in the context of national security, law enforcement, litigation, criminal investigation or to prevent death or imminent bodily harm;
- If required in connection with legal proceedings brought against Alis Exchange, its officers, employees, affiliates, customers or vendors; or
- To establish, exercise, protect, defend and enforce our legal rights.
Security of Your Personal Information
We implement industry-standard technical and organizational measures by using a variety of security technologies and procedures to help protect your data, including account and portfolio data processed through Portfolio Exchange, from unauthorized access, use, loss, destruction or disclosure. When we collect particularly sensitive data it is encrypted using industry-standard cryptographic techniques including but not limited to SSL, TLS, RSA, and AES.
We adhere to the ISO/IEC 27001:2022 standard, an internationally recognized framework for Information Security Management Systems (ISMS). Our commitment to ISO 27001 ensures that we follow rigorous security practices and maintain high standards for information security.
In compliance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, we adhere to the following reasonable security practices and procedures to protect your personal data:
We ensure that access to personal data is granted only to authorized personnel on a need-to-know basis and that such access is logged and monitored.
Sensitive personal data is encrypted both in transit and at rest using strong encryption methods such as AES-256.
We employ secure network architecture, including firewalls and intrusion detection systems, to prevent unauthorized access.
We conduct regular security audits and assessments to identify potential vulnerabilities and ensure compliance with our security policies.
We have established protocols for managing and responding to security incidents, including data breaches, to mitigate any potential impact on your personal data.
We conduct regular training programs for our employees to ensure they are aware of and comply with our security policies and procedures.
We ensure that any third-party service providers who handle personal data on our behalf adhere to equivalent security standards and practices.
We have implemented robust physical security controls to protect our data centers and other facilities from unauthorized access, damage, and interference.
We have developed and tested business continuity plans to ensure the availability of critical information and systems in the event of a disruption.
We conduct regular risk assessments to identify potential security threats and vulnerabilities, and implement appropriate risk treatment plans to mitigate identified risks.
We conduct regular internal and external audits to ensure compliance with ISO 27001 standards and continuously improve our ISMS.
Grievance Officer
The name and contact details of our Grievance Officer, who you may contact if you have any concerns, complaints or feedback pertaining to this Policy or Portfolio Exchange, are as follows:
Alis SARL, 43 Boulevard Prince Henri, Luxembourg, Luxembourg 1724
Email: privacy@alisx.com
For privacy questions about Portfolio Exchange or to exercise your rights, contact privacy@alisx.com.